Event Details
Strategies for Leveraging Social Media & Web 2.0 Technologies
11:30 AM, Cypress Room
Tracks: eMarketing
- Giovanni Gallucci, Partner, Dexterity Media
- Alan Weinkrantz, President, Alan Weinkrantz And Company
- **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**
Social media is a powerful and cost-effective branding tool for businesses and organizations of all sizes. Because it is so overwhelming to create and/or build your brand online, it can be difficult to find the right direction to effectively use social media sites and social networking for branding.
We have all seen viral videos with hundreds of thousands of views, bloggers with massive amounts of authority on Technorati and some new media celebrities who have even made news headlines in traditional broadcast and print outlets but what does that mean to you and your business? In this session, Social Media Consultant Giovanni Gallucci will discuss best practices from a more than decade-long career building online communities and consulting with experienced bloggers, podcasters, community builders and social networkers. In his practice (and in this session) he aims to help businesses and organizations utilize social networks and social media outlets to establish a brand online, build an audience of potential clients and ring the register.
This discussion will range from basic SEO, SEM, SMO best practices to tactics you can implement right away. The emphasis in this session will be on Social Media.
