Event Details
eMarketing Metrics: Deciphering the Results
3:30 PM, Cypress Room
Tracks: eMarketing
- Laura Patterson, President and Co-Founder, VisionEdge Marketing
- Ian Strain-Seymour, Director of Search Marketing Services, Apogee Search, LLC
- David Young, Customer Insights Manager, Dell Global Online
- **The eMarketing Summit @ InnoTech is a special event requiring separate registration and payment**
The Web is the most measurable marketing medium, providing unique insight into prospects' profiles and behavior and serving up actionable data to help marketers get smarter about their activities. But it can be a challenge to understand the information you're looking at, set goals, expectations for improvement and how it contributes to marketing results.
In this session, experts in the fields of search engine marketing and data collection and analysis for online lead generation will show you how to determine key metrics, identify acceptable benchmarks, establish processes for collecting and analyzing online data, and use the knowledge you gain. They'll give you the tools to improve future marketing and prove the value of your efforts to your boss.
