San Antonio eMarketing Summit
Thursday, March 6, 2008
8:30am - 4:30pm
Norris Conference Center, Cypress Room
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The eMarketing Summit, a Special Event @ InnoTech, is a full day of timely educational and informational sessions discussing issues important to marketing professionals and business owners.
IMPORTANT NOTE: Separate registration and payment ($69.00 per person, includes lunch) is required for the eMarketing Summit. Your eMarketing Summit registration also includes admission to all of the InnoTech sessions, exhibits, receptions and vendor seminars except the CIO Panel Forum (which requires separate registration & payment).
2008 eMarketing Summit Agenda
Emcee - Dean McCall, Co-Founder, IdeaGin
8:30am - 9:00am
Registration, Networking & Coffee
9:00am - 9:50am
eMail Marketing - How to Float in the Flood
Lara August , Creative Director, Robot Creative
With reports that over 25% of all emails that reach a consumer inbox are marketing, it's becoming increasingly important to understand the medium, the trends and the challenges before launching a campaign. Learn how to build lists of responsive customers who are eager to be on the receiving end of your direct marketing, and avoid the common pitfalls that can lead to a permanent shut down. More...
10:00am - 10:50am
Search Engine Marketing Building Blocks
Christopher Justice, Chief Executive Officer, Sparksight, Inc.
This session will provide an overview of search engine marketing (SEM) from basic natural search engine optimization (SEO) and link development to pay-per-click (PPC) search engine placement and the emerging field of social media promotion and optimization. Discussion will range from basic SEM and best practices to tactics you can implement right away.
10:50am - 11:30am Exhibits & Networking
11:30am - 12:50pm
eMarketing Summit Lunch Presentation
Strategies for Leveraging Social Media & Web 2.0 Technologies
Giovanni Gallucci, Partner, Dexterity Media
Alan Weinkrantz, President, Alan Weinkrantz And Company
Social media is a powerful and cost-effective branding tool for businesses and organizations of all sizes. Because it is so overwhelming to create and/or build your brand online, it can be difficult to find the right direction to effectively use social media sites and social networking for branding. More...
1:00pm - 1:50pm
Online + Search: What's in Store for 2008 and Beyond...and Why you Should Care
Bill Leake, President & CEO, Apogee Search
This engaging session will highlight what's hot, what's hip, and what's not so hip across the worlds of search engine marketing (SEM), search engine optimization (SEO), and social media in 2008 and beyond. Understand what trends are real, and which matter, and how to hitch your wagons to the latest and greatest things that actually WORK in the online and interactive universe.
1:45pm - 2:30pm
InnoTech Happy 45-Minutes Reception & Exhibits
2:30pm - 3:20pm
Hot Seat Panel - Real World Advice From the Experts
Moderated by Bill Leake, President & CEO, Apogee Search (pictured above left)
Panelists include:
Michael Coon, CTO, MC2 Universal
Kami Watson Huyse, APR, principal of My PR Pro
The Hot Seat Panel is an intimate, interactive panel discussion where you will get real, specific advice tailored to your site at a bargain price. During this session, our expert panelists will critique actual sites and address specific questions and issues related to site search optimization, usability, functionality and more. The Hot Seat Panel concept was created by SEMPDX.org in Portland, OR.
3:30pm - 4:20pm
eMarketing Metrics: Deciphering the Results
Panelists include:
Laura Patterson, President and Co-Founder, VisionEdge Marketing
Ian Strain-Seymour, Director of Search Marketing Services, Apogee Search, LLC
David Young, Customer Insights Manager, Dell Global Online
The Web is the most measurable marketing medium, providing unique insight into prospects' profiles and behavior and serving up actionable data to help marketers get smarter about their activities. But it can be a challenge to understand the information you're looking at, set goals, expectations for improvement and how it contributes to marketing results. More...
4:30pm - 7:30pm
InnoTech After Party hosted with the Technology Connexus Hi-Tech Mixer is OPEN TO ALL INNOTECH PARTICIPANTS. The After Party and Hi-Tech Mixer is a complimentary event at the SATC building from 4:30pm - 7:30pm, immediately following the close of InnoTech.
